Founded by Dianna Cohen, Crown Affair is a haircare brand built around making personal care feel like a daily ritual rather than a chore. It develops clean, results-driven formulas and carefully designed tools for people seeking healthier-looking hair, with a particular focus on air-drying and intentional care.
Crown ElementsFounded by Jocelyn Renee after her own 2012 loc journey, Crown Elements makes scalp-focused hair-care products specifically for locs. The Greenbelt, Maryland company grew from Renee’s work as a cosmetologist and certified loctician, using botanical ingredients to create lightweight, handcrafted formulas designed to keep locs healthy without buildup. Crown Elements launched its collection online on January 5, 2017, and has since helped thousands of people care for their locs.LANHAM, MD
Carmella MarieCarmella Marie makes hair and skin care products centered on helping women with textured hair—curly, coily, kinky and wavy—nourish their natural crowns. Its plant-based B3 Natural Hair Treatment Cream reflects the brand’s focus on moisture, protection and healthier hair, while its educational events and “CROWNFOCUSED” community put self-love alongside hair care. The company also extends that holistic approach through Deep Roots Self Care Co., a related wellness venture.YOUNGSTOWN, OH
Perseve HairAAPI women-founded Perseve Hair makes salon-inspired haircare by pairing the founder’s mother’s 30 years of hairstyling experience with Korean beauty science. Its formulas are made in South Korea and designed to bring affordable, salon-quality care into everyday routines, including the Recure & Revive line for hydration and repair.
allyoosAfter two decades in the hair industry, stylist, colorist, and product developer Sam founded allyoos as a friendly clean-beauty brand for everyday hair care. Its plant- and water-based formulas are designed for people who want gentler alternatives to frequent shampooing and conventional hair masks.