AAPI women-founded Perseve Hair makes salon-inspired haircare by pairing the founder’s mother’s 30 years of hairstyling experience with Korean beauty science. Its formulas are made in South Korea and designed to bring affordable, salon-quality care into everyday routines, including the Recure & Revive line for hydration and repair.
Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
EllātuBorn from a mother-and-daughter team’s struggle with bleach-damaged hair, Ellātu makes the Silky Touch line of restorative hair-care products for dry and damaged hair. The family-owned, woman-owned business develops its formulas with female entrepreneurs and chemists, pairing naturally derived ingredients with FiberHance™ bond-building technology. Ellātu also uses 100% recycled packaging and identifies its products as cruelty-free.FREEPORT, NY
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.
Annie International, IncFounded in 1994 after its founder identified a need for affordable textured-hair care, Annie International makes hair and beauty products for multi-ethnic communities. Based in the beauty industry for three decades, the company has grown from its community-focused Annie brand into a global family of lines, including culturally recognized Mr. Durag and Ms. Remi, with products sold across all 50 states and around the world.NORTH WALES, PA