Founded in 1994 after its founder identified a need for affordable textured-hair care, Annie International makes hair and beauty products for multi-ethnic communities. Based in the beauty industry for three decades, the company has grown from its community-focused Annie brand into a global family of lines, including culturally recognized Mr. Durag and Ms. Remi, with products sold across all 50 states and around the world.
Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
Hair RulesAnthony Dickey’s four decades of work made Hair Rules a recognized authority on multi-textural beauty. He launched the Hair Rules product line in 2007 after training at New York’s Oribe, John Frieda, and Louis Licari, and later opened the first multi-textural salon in the United States. His 2003 book, *Hair Rules!*, became part of cosmetology curricula nationwide.NEW YORK, NY
Perseve HairAAPI women-founded Perseve Hair makes salon-inspired haircare by pairing the founder’s mother’s 30 years of hairstyling experience with Korean beauty science. Its formulas are made in South Korea and designed to bring affordable, salon-quality care into everyday routines, including the Recure & Revive line for hydration and repair.
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD