Ellātu

Employee Size

11-50

Organization Type

Privately Held

Headquarters

Freeport, NY

Born from a mother-and-daughter team’s struggle with bleach-damaged hair, Ellātu makes the Silky Touch line of restorative hair-care products for dry and damaged hair. The family-owned, woman-owned business develops its formulas with female entrepreneurs and chemists, pairing naturally derived ingredients with FiberHance™ bond-building technology. Ellātu also uses 100% recycled packaging and identifies its products as cruelty-free.

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• HairstoryHairstory makes responsible haircare built around New Wash, a detergent-free cleansing cream launched in 2015 to replace shampoo and conditioner in one step. The small company develops naturally derived formulas with professional hairdressers and pioneered low-plastic haircare refill pouches, later creating a fully recyclable version. Its products are Leaping Bunny Certified and packaged with recyclable refill options.New York, NY
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