Pink Root Products makes hair-care products formulated to support the transition from chemically treated and heat-damaged hair to natural hair. Its products are described as nurturing all hair textures, repairing damage, improving manageability, locking in moisture, and promoting a healthy scalp.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
Ora K Beauty Products, LLCOra K Beauty Products makes natural, botanical hair and skin care built around a family hair-growth recipe that traces back to Freddie Mae Davis in the 1800s. Ora Kay Eatmon refined the inherited ointment into a lighter formula for all hair types, blending organic herbs, oils, and vitamins in products designed for everyone from children to people undergoing chemotherapy. The Mansfield, Ohio company says its non-toxic products are never tested on animals and typically show results within 30 to 90 days.ONTARIO, OH
EllātuBorn from a mother-and-daughter team’s struggle with bleach-damaged hair, Ellātu makes the Silky Touch line of restorative hair-care products for dry and damaged hair. The family-owned, woman-owned business develops its formulas with female entrepreneurs and chemists, pairing naturally derived ingredients with FiberHance™ bond-building technology. Ellātu also uses 100% recycled packaging and identifies its products as cruelty-free.FREEPORT, NY
The Root ProjectThe Root Project makes U.S.-made haircare that treats root and scalp care as part of the everyday wash, rather than an extra step. Its founder-formulated Root Complex™ combines polypeptides, ceramide-rich lipids, structural amino acids and antioxidants, while aloe leaf juice replaces water as the base. The brand’s clean formulas are certified vegan, cruelty-free, sulfate- and paraben-free, and packaged in 100% up-cycled materials.