The Root Project makes U.S.-made haircare that treats root and scalp care as part of the everyday wash, rather than an extra step. Its founder-formulated Root Complex™ combines polypeptides, ceramide-rich lipids, structural amino acids and antioxidants, while aloe leaf juice replaces water as the base. The brand’s clean formulas are certified vegan, cruelty-free, sulfate- and paraben-free, and packaged in 100% up-cycled materials.
Certified Vegan
Jadu BeautyJadu Beauty makes plant-based haircare in New York, where founder Anna Asi’s family botanical recipes—traced to the 1880s—are slow-infused in small batches for scalp and strand care. Its food-grade formulas, including the Magic Drip scalp serum, bring a five-generation heritage into modern, refillable routines without minoxidil or harsh synthetic ingredients. Jadu’s products are vegan and cruelty-free, with Leaping Bunny and PETA certification.New York, NY
JVN HairCreated by professional hairstylist Jonathan Van Ness, JVN Hair makes clean haircare designed around individual hair goals rather than fixed hair types. Its silicone-free formulas feature patented, sugarcane-derived hemisqualane, with products such as its best-selling Air Dry Cream developed to enhance natural texture while controlling frizz. The brand pairs inclusive, science-backed formulation with vegan, cruelty-free products and packaging made from recyclable aluminum and glass.
HairstoryHairstory makes responsible haircare built around New Wash, a detergent-free cleansing cream launched in 2015 to replace shampoo and conditioner in one step. The small company develops naturally derived formulas with professional hairdressers and pioneered low-plastic haircare refill pouches, later creating a fully recyclable version. Its products are Leaping Bunny Certified and packaged with recyclable refill options.New York, NY
JupiterJupiter makes premium, scalp-first hair-care products that treat dandruff and seborrheic dermatitis without the medicinal feel of traditional drugstore formulas. Founded by Ross, Robbie and Alexa after years of struggling with dandruff and dry scalp, the company develops its formulas with dermatologists, colorists and stylists and tests them through clinical trials or consumer studies. Its vegan, cruelty-free products are designed to be color-safe and sulfate- and paraben-free, while a portion of annual proceeds supports Strong Girls United.New York, NY