Jadu Beauty makes plant-based haircare in New York, where founder Anna Asi’s family botanical recipes—traced to the 1880s—are slow-infused in small batches for scalp and strand care. Its food-grade formulas, including the Magic Drip scalp serum, bring a five-generation heritage into modern, refillable routines without minoxidil or harsh synthetic ingredients. Jadu’s products are vegan and cruelty-free, with Leaping Bunny and PETA certification.
Leaping Bunny Certified
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PETA Certified
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The Root ProjectThe Root Project makes U.S.-made haircare that treats root and scalp care as part of the everyday wash, rather than an extra step. Its founder-formulated Root Complex™ combines polypeptides, ceramide-rich lipids, structural amino acids and antioxidants, while aloe leaf juice replaces water as the base. The brand’s clean formulas are certified vegan, cruelty-free, sulfate- and paraben-free, and packaged in 100% up-cycled materials.
Eva NYCBrooklyn beauty lovers Eva NYC make clinically proven haircare with science-backed, responsibly sourced ingredients and a lighter environmental footprint. The brand sets itself apart by omitting more than 1,300 ingredients while remaining certified vegan and cruelty-free, and by using packaging made with recycled materials. Eva NYC is also a certified B Corporation and Climate Neutral, with a stated goal of reaching Net Zero by 2035.BROOKLYN, NY
VË Beauty CorporationVË Beauty Corporation creates at-home hair-care and hair-color products designed to bring salon-style maintenance and color into everyday routines. Its formulas are vegan, cruelty-free, sulfate-free and paraben-free, using nourishing ingredients selected for different hair types and colors. Based in New York, the company emphasizes premium ingredients and stringent quality-control testing across its line.NEW YORK, NY