Hairstory makes responsible haircare built around New Wash, a detergent-free cleansing cream launched in 2015 to replace shampoo and conditioner in one step. The small company develops naturally derived formulas with professional hairdressers and pioneered low-plastic haircare refill pouches, later creating a fully recyclable version. Its products are Leaping Bunny Certified and packaged with recyclable refill options.
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SEENFounded by Harvard-trained dermatologist Dr. Iris Rubin after hair products triggered her own breakouts, SEEN makes haircare and body-care formulas designed to treat hair as part of skincare. Its clinically proven, non-comedogenic products are made for sensitive skin, with fragrance-free options carrying the National Eczema Association’s Seal of Acceptance. SEEN has been vegan and cruelty-free since day one and uses Eco-Refill pouches that reduce plastic use by 75% compared with traditional liter bottles.BETHESDA, MD
JVN HairCreated by professional hairstylist Jonathan Van Ness, JVN Hair makes clean haircare designed around individual hair goals rather than fixed hair types. Its silicone-free formulas feature patented, sugarcane-derived hemisqualane, with products such as its best-selling Air Dry Cream developed to enhance natural texture while controlling frizz. The brand pairs inclusive, science-backed formulation with vegan, cruelty-free products and packaging made from recyclable aluminum and glass.
The Root ProjectThe Root Project makes U.S.-made haircare that treats root and scalp care as part of the everyday wash, rather than an extra step. Its founder-formulated Root Complex™ combines polypeptides, ceramide-rich lipids, structural amino acids and antioxidants, while aloe leaf juice replaces water as the base. The brand’s clean formulas are certified vegan, cruelty-free, sulfate- and paraben-free, and packaged in 100% up-cycled materials.
Eva NYCBrooklyn beauty lovers Eva NYC make clinically proven haircare with science-backed, responsibly sourced ingredients and a lighter environmental footprint. The brand sets itself apart by omitting more than 1,300 ingredients while remaining certified vegan and cruelty-free, and by using packaging made with recycled materials. Eva NYC is also a certified B Corporation and Climate Neutral, with a stated goal of reaching Net Zero by 2035.BROOKLYN, NY