Founded by Harvard-trained dermatologist Dr. Iris Rubin after hair products triggered her own breakouts, SEEN makes haircare and body-care formulas designed to treat hair as part of skincare. Its clinically proven, non-comedogenic products are made for sensitive skin, with fragrance-free options carrying the National Eczema Association’s Seal of Acceptance. SEEN has been vegan and cruelty-free since day one and uses Eco-Refill pouches that reduce plastic use by 75% compared with traditional liter bottles.
National Eczema Association Seal of Acceptance
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SkinSAFE Trusted Choice
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PETA-certified
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Leaping Bunny-certified
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Allure Best of Beauty
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Amoureux BeautyAmoureux Beauty makes high-performance skincare for people with sensitive skin and complex needs, including its Soft Serum and Cozy Cream. Founder and CEO Jeanine Mojum created the brand after managing eczema, PCOS-related breakouts, and damage to her own skin barrier from overly harsh products. Its formulas are clinically tested on sensitive skin and diverse skin tones, while remaining fragrance-free and vegan and cruelty-free.
Sonsie SkinCo-founded by Pamela Anderson, Sonsie Skin makes mindful skincare for sensitive skin, including its niacinamide Super Serum and barrier-focused Adapt Cream. The brand keeps routines simple while pairing vegan, cruelty-free formulas with Leaping Bunny certification and sustainability measures such as Plastic Negative certification and home-compostable Vivomer packaging.
JupiterJupiter makes premium, scalp-first hair-care products that treat dandruff and seborrheic dermatitis without the medicinal feel of traditional drugstore formulas. Founded by Ross, Robbie and Alexa after years of struggling with dandruff and dry scalp, the company develops its formulas with dermatologists, colorists and stylists and tests them through clinical trials or consumer studies. Its vegan, cruelty-free products are designed to be color-safe and sulfate- and paraben-free, while a portion of annual proceeds supports Strong Girls United.New York, NY
HairstoryHairstory makes responsible haircare built around New Wash, a detergent-free cleansing cream launched in 2015 to replace shampoo and conditioner in one step. The small company develops naturally derived formulas with professional hairdressers and pioneered low-plastic haircare refill pouches, later creating a fully recyclable version. Its products are Leaping Bunny Certified and packaged with recyclable refill options.New York, NY