Jupiter makes premium, scalp-first hair-care products that treat dandruff and seborrheic dermatitis without the medicinal feel of traditional drugstore formulas. Founded by Ross, Robbie and Alexa after years of struggling with dandruff and dry scalp, the company develops its formulas with dermatologists, colorists and stylists and tests them through clinical trials or consumer studies. Its vegan, cruelty-free products are designed to be color-safe and sulfate- and paraben-free, while a portion of annual proceeds supports Strong Girls United.
SEENFounded by Harvard-trained dermatologist Dr. Iris Rubin after hair products triggered her own breakouts, SEEN makes haircare and body-care formulas designed to treat hair as part of skincare. Its clinically proven, non-comedogenic products are made for sensitive skin, with fragrance-free options carrying the National Eczema Association’s Seal of Acceptance. SEEN has been vegan and cruelty-free since day one and uses Eco-Refill pouches that reduce plastic use by 75% compared with traditional liter bottles.BETHESDA, MD
The Root ProjectThe Root Project makes U.S.-made haircare that treats root and scalp care as part of the everyday wash, rather than an extra step. Its founder-formulated Root Complex™ combines polypeptides, ceramide-rich lipids, structural amino acids and antioxidants, while aloe leaf juice replaces water as the base. The brand’s clean formulas are certified vegan, cruelty-free, sulfate- and paraben-free, and packaged in 100% up-cycled materials.
Jadu BeautyJadu Beauty makes plant-based haircare in New York, where founder Anna Asi’s family botanical recipes—traced to the 1880s—are slow-infused in small batches for scalp and strand care. Its food-grade formulas, including the Magic Drip scalp serum, bring a five-generation heritage into modern, refillable routines without minoxidil or harsh synthetic ingredients. Jadu’s products are vegan and cruelty-free, with Leaping Bunny and PETA certification.New York, NY