Founded by Jocelyn Renee after her own 2012 loc journey, Crown Elements makes scalp-focused hair-care products specifically for locs. The Greenbelt, Maryland company grew from Renee’s work as a cosmetologist and certified loctician, using botanical ingredients to create lightweight, handcrafted formulas designed to keep locs healthy without buildup. Crown Elements launched its collection online on January 5, 2017, and has since helped thousands of people care for their locs.
Zenn Hair CareFrom a college dorm room in Pennsylvania, Aurora Teasley built Zenn Hair Care into a plant-powered scalp-care company focused on the needs of textured hair. Its handmade, organic formulas are designed to clear buildup and nourish the scalp without stripping away the moisture that curly and kinky hair needs, with the Apple Cider Vinegar Scalp Cleanser serving as the product born from Teasley’s own struggle with dandruff. Launched in 2020, the company has since grown from local pop-ups to a two-year presence at King of Prussia Mall.KING OF PRUSSIA, PA
Glory By UsGlory By Us makes botanical hair-care products and styling accessories centered on scalp health, wave cultivation, and pattern preservation. Its lineup pairs handcrafted, vegan botanical formulas with purpose-designed tools such as a sculpting brush and reversible checkered durag, giving the brand a distinct ritual-driven approach to hair care.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.