Glory By Us makes botanical hair-care products and styling accessories centered on scalp health, wave cultivation, and pattern preservation. Its lineup pairs handcrafted, vegan botanical formulas with purpose-designed tools such as a sculpting brush and reversible checkered durag, giving the brand a distinct ritual-driven approach to hair care.
Crown ElementsFounded by Jocelyn Renee after her own 2012 loc journey, Crown Elements makes scalp-focused hair-care products specifically for locs. The Greenbelt, Maryland company grew from Renee’s work as a cosmetologist and certified loctician, using botanical ingredients to create lightweight, handcrafted formulas designed to keep locs healthy without buildup. Crown Elements launched its collection online on January 5, 2017, and has since helped thousands of people care for their locs.LANHAM, MD
HydroHairLed by New York City stylist Jeorge Napoleon, who has spent 35 years working with fashion houses and high-profile clients, HydroHair makes scalp-first hair-care products and professional rejuvenation treatments. Its botanical formulas center on hydration for natural curls and every hair texture, while the TriBeCa Scalp & Hair Rejuvenation Center brings that philosophy into customized in-person care.BROOKLYN, NY
RthviRthvi makes nutrient-dense haircare centered on ScalpNutrition™, pairing Ayurvedic botanicals with modern hair science to support the scalp, roots, and strands over time. Founder and hair expert Meerika Khanna drew on her upbringing in India, then studied natural cosmetic formulation and trichology after struggling to find that same combination for her own hair. The brand’s silicone-free formulas are designed as a consistent hair ritual rather than a quick fix.LAKE SUCCESS, NY
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.