Rthvi makes nutrient-dense haircare centered on ScalpNutrition™, pairing Ayurvedic botanicals with modern hair science to support the scalp, roots, and strands over time. Founder and hair expert Meerika Khanna drew on her upbringing in India, then studied natural cosmetic formulation and trichology after struggling to find that same combination for her own hair. The brand’s silicone-free formulas are designed as a consistent hair ritual rather than a quick fix.