Founded by Thais da Silva Viggue after she returned to her hometown in 2010, Dia Doce bakes gourmet cupcakes from scratch in West Chester, including its mobile cupcake truck. The bakery uses natural ingredients from local, sustainable producers and changes its menu weekly with the seasons; more than 100 all-natural recipes have been developed since its inception. Dia Doce won Food Network’s Cupcake Wars two years after opening.