Founded in 2012 by a Norwegian mother after moving to Brooklyn, Ella’s Wool makes soft merino-wool clothing that helps babies and children stay warm outdoors. Its children’s base layers and distinctive “Tubes” leggings bring the Norwegian habit of wearing a washable wool layer next to the skin to families elsewhere, using Australian fine merino wool designed for comfort rather than itch. The company’s garments carry Standard 100 by OEKO-TEX certification and are approved by The Woolmark Company.
OEKO-TEX Standard 100
certification
Woolmark Company approval
certification