Founded in New York City in 2000 by certified aromatherapist Valerie Bennis, Essence of Vali crafts plant-based aromatherapy and wellness products for rituals of sleep, relaxation and balance. The company grew from Bennis’s practice of creating customized blends for individual clients, and every bottle is still made with care at its New York headquarters and distribution center. Since Jessica Claire Wilkins took ownership in 2019, the brand’s blends have reached hotels, spas, resorts and specialty retailers worldwide.
Madison + GreenFounded by mother-daughter duo Mia and Jasmine after discovering traditional Thai inhalers, Madison + Green makes pocket-sized aromatherapy tools for mental wellness, including handmade inhalers and water-activated eye covers. Jasmine Bues, a NAHA-certified level II clinical aromatherapist and mindfulness meditation instructor, formulates the company’s essential-oil blends, bringing Eastern remedies together with Western aromatherapy. The products are handmade in New York City using sustainably sourced ingredients and recyclable packaging.
Natural Options AromatherapyThree generations of one family have built Natural Options Aromatherapy into a women-owned, veteran-operated business in Bellville, Ohio. After more than 22 years, the company remains known for making aromatherapy products in-house for its own customers and for private-label brands, with products used by more than 450 hospitals and healthcare facilities.BELLVILLE, OH
Pure & Peaceful LLCFounded by Shamir Cohen after her sensitivity to harsh household products prompted a search for gentler alternatives, Pure & Peaceful makes plant- and mineral-based home and personal-care products scented with therapeutic-grade essential oils. The modern wellness brand turns everyday cleaning into an aromatherapy experience, with formulas designed to refresh spaces while avoiding synthetic fragrance and other harsh additives. Its products are available in stores in the Hamptons, Brooklyn, and select locations across the United States.
Oil DivineFounded in October 2021 by Snezhana Bogatin after she tested more than 200 essential and carrier oils in her home lab, Oil Divine makes plant-based natural skincare and wellness oils. The female-founded, female-owned company formulates and manufactures its line in Pennsylvania, drawing on herbal medicine and Ayurveda while sourcing botanicals from more than 60 countries. Its Newtown retail store has grown into a broader wellness destination featuring Oil Divine products alongside carefully screened clean-living goods.NEWTOWN, PA