Founded by Shamir Cohen after her sensitivity to harsh household products prompted a search for gentler alternatives, Pure & Peaceful makes plant- and mineral-based home and personal-care products scented with therapeutic-grade essential oils. The modern wellness brand turns everyday cleaning into an aromatherapy experience, with formulas designed to refresh spaces while avoiding synthetic fragrance and other harsh additives. Its products are available in stores in the Hamptons, Brooklyn, and select locations across the United States.
Essence Of ValiFounded in New York City in 2000 by certified aromatherapist Valerie Bennis, Essence of Vali crafts plant-based aromatherapy and wellness products for rituals of sleep, relaxation and balance. The company grew from Bennis’s practice of creating customized blends for individual clients, and every bottle is still made with care at its New York headquarters and distribution center. Since Jessica Claire Wilkins took ownership in 2019, the brand’s blends have reached hotels, spas, resorts and specialty retailers worldwide.NEW YORK, NY
The Good Home CompanyFounded in 1995 by Christine Dimmick, The Good Home Company makes scented laundry, cleaning and home-care products built around plant-based ingredients. The New York company’s distinctive approach pairs long-lasting, carefully screened fragrances with vegan, cruelty-free formulas free of parabens and phthalates, and it donates 2% of gross annual sales to community causes.New York, NY
Well LifeWell Life makes plant-based products for everyday care of the home, pets, car and body, including a bleach-free toilet bowl tablet and botanical pillow mist. Its distinctive range pairs household cleaning with personal and pet care, using formulations the company describes as nontoxic, biodegradable, sustainable and free of ingredients such as sulfates and phthalates. Well Life also develops customized amenities for boutique hotels, with its pillow mist and signature scents featured in hotel settings.SAG HARBOR, NY
C R Ξ Τ Ξ HOMEFounded in 2017 by pouring candles in a Brooklyn apartment, C R Ξ Τ Ξ HOME now hand-pours scented candles in New York’s Hudson Valley and extends those fragrances into room sprays, diffusers, and hand-care products. The brand uses cruelty-free, nontoxic materials and 100% vegetable wax, with scents designed to create what it calls “concrete memories” rather than sugary, cupcake-like aromas. It also brings the scent-making process to life through private candle- and room-spray-making events.