Founded by Nhu, Finding Ferdinand makes vegan color cosmetics designed to enhance rather than hide natural features, with a particular focus on customizable lip color and its bestselling Black Lip Balm. Nhu says she has spent the past 10 years working with scientists on clean formulas, while the company produces in small batches and uses on-demand production to reduce waste. Its proprietary formulations exclude more than 2,700 banned ingredients, and its products are made without animal-derived ingredients or animal testing.
Cruelty-Free Kitty approved company
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Deck of ScarletDeck of Scarlet makes bold color cosmetics and fragrance for people who want clean beauty without giving up drama. The brand pairs vivid pigments, inventive textures and high-performance finishes with 100% vegan formulas, while its clean standards exclude more than 50 ingredients and prohibit animal testing. Its range is anchored by expressive products such as Threeway Solid Lip Oil and Dual Drama Liquid Eyeliner.33RD ST, NY
Atomic MakeupFounded in 2015, Atomic Makeup is a California-made indie cosmetics brand creating small-batch, rock ’n’ roll-inspired lipsticks for bold everyday self-expression. The Latina-owned and operated company makes its vegan, cruelty-free formulas by hand in California and gives a portion of proceeds to local Southern California charities.BROOKLYN, NY
Pound CakeFounded by Camille Bell and Johnny Velazquez, Pound Cake makes custom color cosmetics designed to show up across different skin and lip tones. Its signature Cake Theory lip oils and Cake Batter lipstick grew from Bell’s own experience with shades looking different—or disappearing—on her lips, while the company rejects one-size-fits-all beauty formulas in favor of personalized color theory.PHILADELPHIA, PA
The Beauty TailorLong Island’s custom lip bar, The Beauty Tailor guides guests through blending their own lipstick or lip gloss shade with help from color specialists. Each appointment turns makeup into a hands-on creative session, with personalized finishes and packaging, and the Carle Place studio also hosts lip-themed parties with a private karaoke room. Its custom products are 100% vegan, cruelty-free, gluten-free, and made with clean ingredients.CARLE PLACE, NY