Founded in 2015, Atomic Makeup is a California-made indie cosmetics brand creating small-batch, rock ’n’ roll-inspired lipsticks for bold everyday self-expression. The Latina-owned and operated company makes its vegan, cruelty-free formulas by hand in California and gives a portion of proceeds to local Southern California charities.
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Latina-Owned
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WOC Owned & Operated
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Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY
Finding FerdinandFounded by Nhu, Finding Ferdinand makes vegan color cosmetics designed to enhance rather than hide natural features, with a particular focus on customizable lip color and its bestselling Black Lip Balm. Nhu says she has spent the past 10 years working with scientists on clean formulas, while the company produces in small batches and uses on-demand production to reduce waste. Its proprietary formulations exclude more than 2,700 banned ingredients, and its products are made without animal-derived ingredients or animal testing.New York, NY
ROBI ROSEFounded by CEO and makeup artist Olimpia Fernandez, ROBI ROSE makes beauty products centered on self-love and women’s empowerment, including its Set N’ Go lipstick line. Fernandez built the brand from her home office after researching and testing formulas herself, and the company directs a portion of every purchase toward helping empower a child’s future. Its lip products are also presented as gluten-free, vegan, cruelty-free, and paraben-free.LINDENHURST, NY
Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY