Founded by CEO and makeup artist Olimpia Fernandez, ROBI ROSE makes beauty products centered on self-love and women’s empowerment, including its Set N’ Go lipstick line. Fernandez built the brand from her home office after researching and testing formulas herself, and the company directs a portion of every purchase toward helping empower a child’s future. Its lip products are also presented as gluten-free, vegan, cruelty-free, and paraben-free.
Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY
Atomic MakeupFounded in 2015, Atomic Makeup is a California-made indie cosmetics brand creating small-batch, rock ’n’ roll-inspired lipsticks for bold everyday self-expression. The Latina-owned and operated company makes its vegan, cruelty-free formulas by hand in California and gives a portion of proceeds to local Southern California charities.BROOKLYN, NY
Victory BeautyVictory Beauty creates beauty products to inspire confidence and self-love. They offer velvet matte liquid lipstick and moisturizing lip gloss.
Zandra BeautyZandra Beauty grew from Zandra Cunningham’s kitchen-table lip-balm project into a Western New York maker of plant-based skincare, including its signature Big Balm and hair-and-body soufflés. Founded from Cunningham’s determination at age nine, the GMP-compliant company pairs gentle, cruelty-free formulations with a social mission: educating and empowering girls and women through entrepreneurship, STEAM programs and donations supporting girls’ education.BUFFALO, NY