From North Lima, Ohio, Fishbone Offroad designs and manufactures affordable off-road parts and accessories for Jeeps and trucks. Its employees are Jeep enthusiasts themselves, with more than 20 years in the off-road aftermarket, and they jig-fit products during manufacturing to make installation easier for fellow owners. The company’s name came from an actual fish spotted on the roof between its warehouse and office—a workplace joke that became its mascot and identity.