In Columbus, Ohio, Hans and Joelle Hochstedler roast specialty coffee and run a coffee bar built around making good coffee simpler to enjoy. Florin has been roasting for more than 10 years, selecting limited-supply coffees and test-roasting them until their distinct flavors come through, then shipping the beans just after roasting. The family also turns its house blend into instant coffee and offers subscriptions for drinkers who want a steady supply at home.