Born from founder Andrew Grella’s search for a discreet fix for a prom-night breakout, Formen Inc. makes professional makeup and grooming products designed specifically for men’s skin. Launched in 2010 in Toronto, the founder-led company describes itself as the world’s first male cosmetic house, developing low-maintenance formulas for everyday grooming as well as on-camera work. Formen’s international profile includes a Trendsetter Award at Cosmoprof Bologna and an appearance on CBC’s Dragon’s Den.
StryxStryx was founded after a blemish nearly disrupted a wedding, with the idea that men’s faces deserved more deliberate care. The company creates cosmetics and skincare for men, emphasizing discreet designs and adaptable formulas that help users look polished without making the products obvious.
Forte SeriesFounded by Alex Costa, Forte Series makes men’s grooming products designed to help customers look polished without appearing overdone. The Vancouver-based brand pairs its hair styling line with fragrances and grooming accessories, while emphasizing honest education and a community of like-minded men. Its products are made in the USA and include sulfate- and paraben-free formulas.
Maestro's ClassicAfter 10 years of crafting a better you, Maestro’s Classic makes beard-care and men’s grooming products designed around a daily routine. Its U.S.-sourced and U.S.-made line is built for a broad range of beard textures, with signature scent blends such as Mark of a Man’s grapefruit, black pepper and bergamot. The company also extends its grooming system into hair styling and body wash.BRISTOL, PA
ApostleCo-created by Jamaican-born makeup artist Jamie Melbourne and beauty strategist Tony Lecy-Siewert, Apostle is a men’s beauty brand built around accessible, inclusive self-expression. Its clean formulas and natural-looking complexion products are designed for men who want daily grooming to feel like a confidence-building ritual rather than a restriction.GERMANTOWN, MD