Founded by Alex Costa, Forte Series makes men’s grooming products designed to help customers look polished without appearing overdone. The Vancouver-based brand pairs its hair styling line with fragrances and grooming accessories, while emphasizing honest education and a community of like-minded men. Its products are made in the USA and include sulfate- and paraben-free formulas.
Maestro's ClassicAfter 10 years of crafting a better you, Maestro’s Classic makes beard-care and men’s grooming products designed around a daily routine. Its U.S.-sourced and U.S.-made line is built for a broad range of beard textures, with signature scent blends such as Mark of a Man’s grapefruit, black pepper and bergamot. The company also extends its grooming system into hair styling and body wash.BRISTOL, PA
Formen IncBorn from founder Andrew Grella’s search for a discreet fix for a prom-night breakout, Formen Inc. makes professional makeup and grooming products designed specifically for men’s skin. Launched in 2010 in Toronto, the founder-led company describes itself as the world’s first male cosmetic house, developing low-maintenance formulas for everyday grooming as well as on-camera work. Formen’s international profile includes a Trendsetter Award at Cosmoprof Bologna and an appearance on CBC’s Dragon’s Den.NEW YORK, NY
Avenue Man Hair Products, LLCFounded around the styling expertise of NYC celebrity hairstylist Sergio Slavnov, Avenue Man Hair Products makes men’s haircare and styling products, including its signature three-step foam, clay and spray approach. The company says its products contain certified organic extracts and are made in Los Angeles, while its Avenue Lady line extends the brand to women’s styling needs. It also pairs its products with self-styling tutorials for different hair types and lengths.NEW YORK, NY
HuronFounded by two Matts—one shaped by years of skin problems and the other by product development for brands such as Tom Ford, Clinique, and Lab Series—Huron makes men’s grooming and personal-care products in the USA. Its performance-focused essentials pair clinically tested formulas with cologne-level scents, including a signature triple-milled bar soap and aluminum-free deodorant. Huron says its products are vegan and Leaping-Bunny certified cruelty-free, using globally sourced ingredients.