G FUEL began in 2012 with a vision centered on gamers, but grew into a broader community built around helping people perform through long days and demanding pursuits. The company is best known for its highly collaborative culture, developing limited releases with creators and entertainment worlds while making energy and hydration formulas for gamers and beyond.
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Vitamin Energy®Known for its “Energy, with Benefits” approach, Vitamin Energy® creates portable energy shots for active adults and people who need a lift during long days. The U.S.-made, zero-sugar shots pair natural caffeine with vitamins in a compact format intended for use on the go.
BODYARMOR Sports Nutrition LLCFounded by Mike Repole in 2011 to challenge conventional sports drinks, BODYARMOR Sports Nutrition makes hydration beverages built around electrolytes, coconut water and a no-artificial-dyes, flavors or sweeteners formulation. The Coca-Cola Company acquired the brand outright in 2021, and BODYARMOR has since expanded from its original sports drink into low-calorie and zero-sugar hydration lines, rapid-rehydration drinks and alkaline water.WHITESTONE, NY
Apex Gaming PCsApex Gaming PCs grew from its founder’s experience of finding refuge and connection in video games, a personal story that still shapes the company’s character. It builds custom computers for people who want an immersive gaming escape, alongside systems for demanding professional work. The company also develops its own Apex and Manik-branded components, using standard, upgradeable designs backed by long-term support.PHILADELPHIA, PA
HOISTBorn on the battlefield, HOIST makes rapid-hydration drinks for service members, athletes, first responders and everyday adventurers. Based in Cincinnati, the company uses an isotonic blend of electrolytes, carbohydrates and fluids designed for fast absorption and longer-lasting hydration, with ready-to-drink bottles alongside portable formats. Its formula is made without artificial dyes, sweeteners or preservatives and is formulated for the U.S. military.CINCINNATI, OH