Generation Conscious

Employee size

11-50

Organization type

Privately Held

Founded

2020

Generation Conscious develops package-free refill stations and liquidless hygiene products, bringing laundry detergent sheets to college residence halls through closed-loop systems. Founded by G.L. after growing up near a waste transfer station in Jamaica, Queens, the company pairs waste reduction with hygiene security and environmental justice for low-income and first-generation students. Generation Conscious is a certified minority-owned business enterprise with the City of New York and has trained and hired more than 200 first-generation, low-income students at over 25 partner institutions.

• Package FreePackage Free makes everyday laundry and cleaning products designed to reduce waste, a mission that grew from founder Lauren Singer’s zero-waste experiment of fitting her non-compostable, non-recyclable trash into a 16-ounce mason jar. Founded in 2014, the company is especially known for its three-ingredient laundry detergent and its development of a plastic-free laundry pod made with water-soluble wood pulp and cellulose paper. Its formulas are made and packaged in the USA, including at a partner facility in Milwaukee, Wisconsin.BROOKLYN, NY
• Common GoodFounded in 2010 by Sacha Dunn in her Brooklyn home, Common Good makes refillable household cleaning and personal-care products designed to cut single-use plastic without relying on harsh chemicals. The women-led company uses plant- and mineral-based formulations, including enzyme-powered laundry detergent, and has built its identity around refill packaging and a closed-loop program that sanitizes and reuses liners. Its products are made in the USA and have helped keep more than one million 16-ounce bottles out of landfills.
• NI
  NDN International LLCFounded by Naa D. Nyanin after she experienced the lack of sanitation tools in schools, NDN International LLC develops and manufactures a patented portable hand-washing station for indoor or outdoor use without electricity or running water. The woman- and minority-owned small business builds accessibility into the design, including an ADA-compliant height and a touchless, motion-activated faucet for people with disabilities and settings where conventional plumbing is unavailable.POTOMAC, MD
• Aunt FlowFounded by Claire Coder at age 18 after she got her period in public without supplies, Aunt Flow makes free-vend period-product dispensers and supplies organic cotton pads and tampons for schools, businesses and public restrooms. The woman-owned company designs ADA-compliant dispensers that hold up to five times more product and has donated millions of period products to people in need since 2021. Aunt Flow now works with more than 900 organizations to make menstrual care available without coins or stigma.COLUMBUS, OH