Gilded Kiss Cosmetics creates fruit-infused, high-pigment lip glosses combining dramatic shine with lip care.
Victory BeautyVictory Beauty creates beauty products to inspire confidence and self-love. They offer velvet matte liquid lipstick and moisturizing lip gloss.
GlossierGlossier makes skincare, makeup, body care, and fragrance built around its “Skin First. Makeup Second.” philosophy. Launched in 2014 after growing out of the beauty publication and community Into The Gloss, the direct-to-consumer company develops products with community insight and beauty-editor expertise, including its personal fragrance Glossier You and Cloud Paint blush. Its products are designed to keep beauty accessible, uncomplicated, and expressive.New York, NY
Pound CakeFounded by Camille Bell and Johnny Velazquez, Pound Cake makes custom color cosmetics designed to show up across different skin and lip tones. Its signature Cake Theory lip oils and Cake Batter lipstick grew from Bell’s own experience with shades looking different—or disappearing—on her lips, while the company rejects one-size-fits-all beauty formulas in favor of personalized color theory.PHILADELPHIA, PA
The Beauty TailorLong Island’s custom lip bar, The Beauty Tailor guides guests through blending their own lipstick or lip gloss shade with help from color specialists. Each appointment turns makeup into a hands-on creative session, with personalized finishes and packaging, and the Carle Place studio also hosts lip-themed parties with a private karaoke room. Its custom products are 100% vegan, cruelty-free, gluten-free, and made with clean ingredients.CARLE PLACE, NY