Glossier makes skincare, makeup, body care, and fragrance built around its “Skin First. Makeup Second.” philosophy. Launched in 2014 after growing out of the beauty publication and community Into The Gloss, the direct-to-consumer company develops products with community insight and beauty-editor expertise, including its personal fragrance Glossier You and Cloud Paint blush. Its products are designed to keep beauty accessible, uncomplicated, and expressive.
Leaping Bunny Certified Cruelty-Free
VersedVersed is a skincare-led beauty brand built around helping people feel good in their skin. It creates clean, dermatologist-tested formulas for sensitive skin, including makeup that is designed to care for skin while it is worn.
Glow RecipeGlow Recipe creates clean, fruit-powered skincare rooted in Korean skincare philosophies, pairing antioxidant-rich fruit extracts with gentle but clinically effective actives. The brand’s formulas are vegan, cruelty-free and Leaping Bunny certified, with a notably candid approach to beauty that celebrates real, unretouched skin rather than promises of “perfect” or “flawless” results. Its community focus is equally distinctive, including an anonymous open casting campaign that put diverse customers—not professional models—at the center of its Dew You campaign.NEW YORK, NY
Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.
400 Shades of Beauty LLC400 Shades of Beauty LLC is a personal care product manufacturer inspired by nature's ingredients, striving to uplift and celebrate the community through products made with love and intention.