Glow Recipe creates clean, fruit-powered skincare rooted in Korean skincare philosophies, pairing antioxidant-rich fruit extracts with gentle but clinically effective actives. The brand’s formulas are vegan, cruelty-free and Leaping Bunny certified, with a notably candid approach to beauty that celebrates real, unretouched skin rather than promises of “perfect” or “flawless” results. Its community focus is equally distinctive, including an anonymous open casting campaign that put diverse customers—not professional models—at the center of its Dew You campaign.
Leaping Bunny Certified Cruelty-Free
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Aruen USBorn from founder Young Lee’s Korean family wisdom—and a grandmother’s daily advice to eat tofu—Aruen US creates Korean skincare formulas centered on its TofuCollagen™ approach. Its current signature product is a stretchy, jelly-textured firming cream made in South Korea, combining fermented soymilk with collagen and other skin-supporting ingredients. Aruen says its products are vegan, cruelty-free, and formulated to Clean at Sephora standards for sensitive and stressed skin.
Naturally SeriousNaturally Serious makes clean skincare and personal-care products built around naturally effective ingredients and a patented blend of six antioxidants. The brand sets its own “B.A.D.” standard—banned, ambiguous or debatable ingredients are left out—while its vegan, cruelty-free formulas are developed with recyclable or reusable packaging and tested through clinical studies and consumer surveys. Its range includes treatments such as C Your Glow Vitamin C Radiance Oil alongside cleansing and hair-and-body essentials.16TH FL, NY
Sonsie SkinCo-founded by Pamela Anderson, Sonsie Skin makes mindful skincare for sensitive skin, including its niacinamide Super Serum and barrier-focused Adapt Cream. The brand keeps routines simple while pairing vegan, cruelty-free formulas with Leaping Bunny certification and sustainability measures such as Plastic Negative certification and home-compostable Vivomer packaging.
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY