Naturally Serious makes clean skincare and personal-care products built around naturally effective ingredients and a patented blend of six antioxidants. The brand sets its own “B.A.D.” standard—banned, ambiguous or debatable ingredients are left out—while its vegan, cruelty-free formulas are developed with recyclable or reusable packaging and tested through clinical studies and consumer surveys. Its range includes treatments such as C Your Glow Vitamin C Radiance Oil alongside cleansing and hair-and-body essentials.
Forest Stewardship Council (FSC) certification
certification
Context SkinContext Skin makes clean beauty products for skin, lips, hair and everyday makeup, using natural ingredients such as herbal extracts and botanical oils. Its formulas are designed as vitamin-enriched, anti-aging care for all skin types, with products that are dermatologist tested, hypoallergenic and non-comedogenic. The brand also emphasizes cruelty-free formulations made without toxic chemicals or parabens.
Ernest SuppliesErnest Supplies makes clean, clinical skincare for all skin types and tones, pairing plant-based ingredients with lab-driven formulas. The U.S. brand was among the first American skincare companies to use its proprietary Tech Packs™—travel-friendly pouches designed to protect active ingredients while reducing packaging impact. Its vegan, cruelty-free products include everyday skin-health essentials such as moisturizer and face wash.NEW YORK, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Glow RecipeGlow Recipe creates clean, fruit-powered skincare rooted in Korean skincare philosophies, pairing antioxidant-rich fruit extracts with gentle but clinically effective actives. The brand’s formulas are vegan, cruelty-free and Leaping Bunny certified, with a notably candid approach to beauty that celebrates real, unretouched skin rather than promises of “perfect” or “flawless” results. Its community focus is equally distinctive, including an anonymous open casting campaign that put diverse customers—not professional models—at the center of its Dew You campaign.NEW YORK, NY