Ernest Supplies makes clean, clinical skincare for all skin types and tones, pairing plant-based ingredients with lab-driven formulas. The U.S. brand was among the first American skincare companies to use its proprietary Tech Packs™—travel-friendly pouches designed to protect active ingredients while reducing packaging impact. Its vegan, cruelty-free products include everyday skin-health essentials such as moisturizer and face wash.
Naturally SeriousNaturally Serious makes clean skincare and personal-care products built around naturally effective ingredients and a patented blend of six antioxidants. The brand sets its own “B.A.D.” standard—banned, ambiguous or debatable ingredients are left out—while its vegan, cruelty-free formulas are developed with recyclable or reusable packaging and tested through clinical studies and consumer surveys. Its range includes treatments such as C Your Glow Vitamin C Radiance Oil alongside cleansing and hair-and-body essentials.16TH FL, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
HEAR ME RAWLaunched in 2020 by beauty-industry veteran Mike Indursky and his daughter Emma, HEAR ME RAW makes plant-based skincare in the USA. The family-founded brand pairs vegan, cruelty-free formulas with a refillable glass-jar system designed to use 86% less packaging, including its mushroom cleanser and prickly-pear moisturizer.New York, NY
Sonsie SkinCo-founded by Pamela Anderson, Sonsie Skin makes mindful skincare for sensitive skin, including its niacinamide Super Serum and barrier-focused Adapt Cream. The brand keeps routines simple while pairing vegan, cruelty-free formulas with Leaping Bunny certification and sustainability measures such as Plastic Negative certification and home-compostable Vivomer packaging.