Launched in 2020 by beauty-industry veteran Mike Indursky and his daughter Emma, HEAR ME RAW makes plant-based skincare in the USA. The family-founded brand pairs vegan, cruelty-free formulas with a refillable glass-jar system designed to use 86% less packaging, including its mushroom cleanser and prickly-pear moisturizer.
NPA Certified
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FSC Certified Packaging
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Leaping Bunny Certified
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Ernest SuppliesErnest Supplies makes clean, clinical skincare for all skin types and tones, pairing plant-based ingredients with lab-driven formulas. The U.S. brand was among the first American skincare companies to use its proprietary Tech Packs™—travel-friendly pouches designed to protect active ingredients while reducing packaging impact. Its vegan, cruelty-free products include everyday skin-health essentials such as moisturizer and face wash.NEW YORK, NY
AVOILAFounded by Kristy Hunston and Grace O’Sullivan after avocado oil helped soothe Grace’s sensitive skin, AVOILA makes plant-based skincare centered on its Nourishing Face Oil. The Philadelphia-based brand pairs organic avocado oil with other nutrient-rich botanical oils in a formula designed for a wide range of skin types, including sensitive skin, and also offers a matching body oil. Its face oil is USDA Organic certified by Oregon Tilth, vegan, cruelty-free, and packaged in recyclable materials.PHILADELPHIA, PA
Zandra BeautyZandra Beauty grew from Zandra Cunningham’s kitchen-table lip-balm project into a Western New York maker of plant-based skincare, including its signature Big Balm and hair-and-body soufflés. Founded from Cunningham’s determination at age nine, the GMP-compliant company pairs gentle, cruelty-free formulations with a social mission: educating and empowering girls and women through entrepreneurship, STEAM programs and donations supporting girls’ education.BUFFALO, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY