Based in New York City since 2014, Glamierre creates colorful cosmetics and makeup tools, with a particular focus on highly pigmented palettes and water-activated liners. Its range also includes luxe vegan brushes, while the brand emphasizes affordable pricing and cruelty-free formulas for professional artists and everyday makeup enthusiasts.
NICKA K NEW YORKFounded in New York City in 1995, Nicka K New York makes professional-level makeup designed to deliver quality at an attainable price. The company has since expanded into beauty tools, accessories and K-Beauty skincare, and exports to Canada, Latin America and the United Kingdom.MELVILLE, NY
Absolute New YorkAbsolute New York is a beauty brand built around making self-expression affordable and accessible to people of every gender, race, and ethnicity. Its cosmetics, skincare, and beauty tools are designed to encourage creativity and individuality, with long-wearing products such as Black Out 24 HR Eyeliner among its offerings.PORT WASHINGTON, NY
Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY
Winky LuxFounded in 2015 by longtime friends Natalie Mackey and Nate Newman, Winky Lux set out to make beauty feel less self-serious and more joyful. The New York City brand creates playful makeup and skincare for everyday rituals, with a focus on cruelty-free, plastic-neutral formulas and transparent ingredient standards.