Founded in 2008 by Alicia Grande, Grande Cosmetics develops beauty-enhancing serums and serum-infused makeup designed to amplify natural lashes, brows, hair and lips. The company helped create the lash-serum category with GrandeLASH-MD, its signature ophthalmologist-tested formula made in the U.S.A., and says it has sold more than 10 million bottles. Its products are built around revealing rather than concealing natural features, with clinically tested formulas and cruelty-free claims.
PETA Certified Cruelty-Free
Ophthalmologist-Tested
Dermatologist Tested
PETACRUELTYFREE
Quality certification
Silk NaturalsKaren Stark founded Silk Naturals in 2006 after deciding to make the makeup she could not find, building an independently owned beauty company in Trumansburg, New York. The business began with Perfecting Powder and now develops clean, cruelty-free formulas through extensive ingredient research and repeated testing, often shaped by customer requests.TRUMANSBURG, NY
tarte (Tarte Inc.)Founded by Maureen Kelly in 1999, tarte is a cosmetics company making makeup and beauty products built around its “high-performance naturals” approach. The brand is best known for Shape Tape concealer, created from Kelly’s experience with cystic acne, and has maintained a cruelty-free stance for more than 25 years while offering vegan-friendly options and formulas featuring naturally derived ingredients.NEW YORK, NY
ROBI ROSEFounded by CEO and makeup artist Olimpia Fernandez, ROBI ROSE makes beauty products centered on self-love and women’s empowerment, including its Set N’ Go lipstick line. Fernandez built the brand from her home office after researching and testing formulas herself, and the company directs a portion of every purchase toward helping empower a child’s future. Its lip products are also presented as gluten-free, vegan, cruelty-free, and paraben-free.LINDENHURST, NY
Terez & HonorTerez & Honor develops Korean beauty and personal-care formulas, with a particular focus on peptide-powered lash and brow serums and clinically tested under-eye treatments. Each formula is developed in Seoul and tested by dermatologists, while the brand emphasizes clean ingredients, responsible sourcing, and prostaglandin-free options for sensitive eyes. Its best-selling lash and brow serum is backed by more than 1,500 customer reviews and a 90-day money-back guarantee.