Veteran-owned Gray Water Ops, LLC designs and manufactures custom challenge coins, including its patented NFC-enabled Smart Coin®, along with lapel pins and patches. Founded by artist Keith Hanshaw and William Zutell, the company draws on more than 30 years of challenge-coin design experience, with Hanshaw designing coins for military units, law-enforcement agencies, businesses and nonprofits since 1995. Its signature Smart Coin® combines a solid brass, high-relief commemorative coin with an embedded chip that opens a digital experience when tapped with a smartphone.
Valor Coins and PinsTwo brothers and grandsons of Medal of Honor recipient Hershel “Woody” Williams run Valor Coins and Pins as a service-disabled, veteran-owned small business. With more than a decade of experience, the company creates custom challenge coins and lapel pins for organizations and individuals, while directing a portion of every sale to the Woody Williams Foundation, which the brothers co-founded with their grandfather to support Gold Star Families.COOLVILLE, OH
Ice Station Zebra LLCFounded in 2022, Pittsburgh-based Ice Station Zebra LLC designs and manufactures custom challenge coins that give military units, public-safety departments, fraternal organizations, and corporate teams a tangible mark of identity and achievement. The company combines more than two decades of security consulting experience with in-house design and production, managing projects from die design through final inspection without middlemen or templates. Its work ranges from command and memorial pieces to specialized organizational commissions, with more than 200 coins designed for over 50 organizations.331523CANONSBURG, PA
Frontline Coins USALaw-enforcement-owned and operated Frontline Coins USA creates custom challenge coins and badges that honor service, support fundraisers, and mark achievements. The company turns sketches, logos, or simple ideas into finished designs through unlimited free revisions, with no mold fees and fast production. Its firsthand understanding of insignia and department details is especially evident in its work for police, fire, EMS, and security organizations.OWINGS MILLS, MD
Assault ForwardFounded in 2017 by three U.S. Army veterans, Assault Forward makes American-made lapel pins and other accessories and apparel that let veterans and their supporters carry service and patriotism into professional life. The veteran-owned and operated company is certified as a Service-Disabled Veteran-Owned Small Business and donates pins to service members transitioning to civilian careers, giving its small products a practical role in starting conversations about military experience.GAITHERSBURG, MD