HoliFrog is a skincare brand built around the idea that skin changes with its circumstances rather than fitting one fixed type. Its fragrance-free facial formulas draw on frog biology’s parallels with human skin, with attention to the skin barrier and microbiome and an emphasis on cautious, evidence-backed formulation.
TELURISFounded by James Jang after his own struggle with redness, irritation, and breakouts, TELURIS makes microbiome-focused skincare for sensitive and reactive skin. Its signature TriBiotics approach combines prebiotics, probiotics, and postbiotics to support the skin’s natural barrier rather than mask problems, with development informed by more than three years of research with experts. TELURIS also formulates with EWG Green-rated ingredients and makes its products vegan, cruelty-free, fragrance-free, and free of artificial colorants.
Motif BeautyBorn from founder Devanshi Garg’s experience with burnout, inflammation, sensitivity and rosacea, Motif Beauty makes physician-led skincare focused on long-term skin health. Developed with Stanford-educated, double board-certified dermatologist Dr. Indy Chabra, the company creates streamlined, fragrance-free routines that support the skin barrier, cellular repair and daily resilience. Its formulas are made in the USA from globally sourced ingredients, with NAD+ at the center of its skin-longevity approach.
Drunk ElephantFounded by Tiffany Masterson after her own struggle with reactive, unbalanced skin, Drunk Elephant makes skincare and related beauty products built around an ingredient-elimination philosophy. Its formulas use biocompatible, research-backed ingredients at skin-friendly pH levels while leaving out the brand’s “Suspicious 6,” and its signature virgin marula oil appears throughout the line.NEW YORK, NY
Amoureux BeautyAmoureux Beauty makes high-performance skincare for people with sensitive skin and complex needs, including its Soft Serum and Cozy Cream. Founder and CEO Jeanine Mojum created the brand after managing eczema, PCOS-related breakouts, and damage to her own skin barrier from overly harsh products. Its formulas are clinically tested on sensitive skin and diverse skin tones, while remaining fragrance-free and vegan and cruelty-free.