Founded by two Matts—one shaped by years of skin problems and the other by product development for brands such as Tom Ford, Clinique, and Lab Series—Huron makes men’s grooming and personal-care products in the USA. Its performance-focused essentials pair clinically tested formulas with cologne-level scents, including a signature triple-milled bar soap and aluminum-free deodorant. Huron says its products are vegan and Leaping-Bunny certified cruelty-free, using globally sourced ingredients.
Leaping Bunny Certified Cruelty-Free
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PETA Global Animal Test-Free and Vegan
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FDA Cosmetic Compliance
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Forte SeriesFounded by Alex Costa, Forte Series makes men’s grooming products designed to help customers look polished without appearing overdone. The Vancouver-based brand pairs its hair styling line with fragrances and grooming accessories, while emphasizing honest education and a community of like-minded men. Its products are made in the USA and include sulfate- and paraben-free formulas.
Maestro's ClassicAfter 10 years of crafting a better you, Maestro’s Classic makes beard-care and men’s grooming products designed around a daily routine. Its U.S.-sourced and U.S.-made line is built for a broad range of beard textures, with signature scent blends such as Mark of a Man’s grapefruit, black pepper and bergamot. The company also extends its grooming system into hair styling and body wash.BRISTOL, PA
Mountaineer Brand ProductsFounded by West Virginian Eric Young in 2013, Mountaineer Brand Products makes men’s grooming products for beards, bald heads and bodies using natural, plant-based ingredients. The family-owned, USA-made company draws on West Virginia craftsmanship and produces fresh batches daily rather than mass-produced, shelf-sitting goods, with affordability at the center of its approach.MARTINSBURG, WV
H. HoneycupFounded by Cindy Barberes after her own journey toward self-care, H. Honeycup makes vegan, cruelty-free natural body care from plant-based ingredients. The Malvern brand’s products are formulated and manufactured by Raintree Labs, owned by Cindy’s husband, Kevin Parker, with each formula built ingredient by ingredient rather than from an outside base or fragrance. Because addiction has affected the family, H. Honeycup also donates clean beauty products to people in recovery.MALVERN, PA