Founded by tattoo devotees Richie Bulldog and Seth Love, Hustle Butter makes tattoo-care products for artists and collectors, led by its original body-butter balm launched in 2012. The New York City-born brand developed its petroleum-free formulas to keep sessions cleaner and skin nourished through healing and long-term tattoo care, using vegan, cruelty-free ingredients without parabens or phthalates.
People of SubstancePeople of Substance makes clean body-care products for people with tattoos, including natural balm designed to soothe fresh ink and revive the look of healed artwork. The New York brand treats tattoo aftercare as art preservation, pairing responsibly sourced natural and organic ingredients with stories that explore the people and experiences behind body art. Its products are handmade in the United States on a women-operated production line.NEW YORK, NY
INKED by DaniFounded from artist Dani’s USC senior-year idea, INKED by Dani creates hand-drawn temporary tattoos and nail art as commitment-free wearable art. Each design begins as a pencil sketch by Dani, while the brand’s U.S.-made inks are vegan, non-toxic and cruelty-free, giving people a polished way to try a look before making it permanent.
Brunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY
Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY