Founded from artist Dani’s USC senior-year idea, INKED by Dani creates hand-drawn temporary tattoos and nail art as commitment-free wearable art. Each design begins as a pencil sketch by Dani, while the brand’s U.S.-made inks are vegan, non-toxic and cruelty-free, giving people a polished way to try a look before making it permanent.
PETA Certified
certification
Leaping Bunny Certified
certification
EphemeralEphemeral develops made-to-fade tattoo ink that gives people the look and application of a real tattoo without a lifelong commitment. Founded by NYU Tandon School of Engineering Ph.D. researchers in 2014, the company spent seven years developing biodegradable ink before opening its first Brooklyn studio in 2021. Its vegan, bioabsorbable ink now supports tattoos designed to fade within several years, along with FadeMark, a semi-permanent radiotherapy marking product.
People of SubstancePeople of Substance makes clean body-care products for people with tattoos, including natural balm designed to soothe fresh ink and revive the look of healed artwork. The New York brand treats tattoo aftercare as art preservation, pairing responsibly sourced natural and organic ingredients with stories that explore the people and experiences behind body art. Its products are handmade in the United States on a women-operated production line.NEW YORK, NY
Hustle ButterFounded by tattoo devotees Richie Bulldog and Seth Love, Hustle Butter makes tattoo-care products for artists and collectors, led by its original body-butter balm launched in 2012. The New York City-born brand developed its petroleum-free formulas to keep sessions cleaner and skin nourished through healing and long-term tattoo care, using vegan, cruelty-free ingredients without parabens or phthalates.NEW YORK, NY
Love and MadnessFounded by Heather McAvoy in 2014, Love and Madness is an accessories brand with a playful identity and a cult following. Its temporary tattoos have grown to more than 5 million units sold globally, while collaborations with major entertainment properties and creative partners have expanded the brand’s reach.New York, NY