Wendy Iles, an internationally acclaimed celebrity hairstylist, founded Iles Formula as a family-owned haircare collection shaped by her work with demanding professional clients. The company is known for clinically tested formulas that target breakage while drawing on responsibly sourced botanicals from the Amazon Forest, and it supports restoration by sponsoring native-tree planting in deforested areas.
RahuaFounded in 2008 by Ecuador-born hairstylist Fabian Lliguin and fashion forecaster Anna Ayers, Rahua makes plant-powered hair and body care built around Amazonian botanicals such as rahua oil. The company ties each bottle to rainforest protection and Indigenous livelihoods, providing financial and legal support that has helped preserve more than 3.27 million acres of Amazon rainforest and create over 2,500 harvesting and processing jobs for women. Rahua also directs a portion of its profits to conservation and philanthropy through its broader mission, including the EcoAgents nonprofit.NEW YORK, NY
BÉSSA BEAUTYVanessa Ocando, an internationally acclaimed hairstylist and trichologist, founded BÉSSA BEAUTY after years of connecting with clients and working in fashion. The brand creates skincare-inspired, pre-wash hair-care treatments for people seeking a healthier scalp and more manageable hair, with formulas shaped by Ocando’s professional experience.
HydroHairLed by New York City stylist Jeorge Napoleon, who has spent 35 years working with fashion houses and high-profile clients, HydroHair makes scalp-first hair-care products and professional rejuvenation treatments. Its botanical formulas center on hydration for natural curls and every hair texture, while the TriBeCa Scalp & Hair Rejuvenation Center brings that philosophy into customized in-person care.BROOKLYN, NY
EllātuBorn from a mother-and-daughter team’s struggle with bleach-damaged hair, Ellātu makes the Silky Touch line of restorative hair-care products for dry and damaged hair. The family-owned, woman-owned business develops its formulas with female entrepreneurs and chemists, pairing naturally derived ingredients with FiberHance™ bond-building technology. Ellātu also uses 100% recycled packaging and identifies its products as cruelty-free.FREEPORT, NY