Founded by beauty-industry veterans Jen Shane and Alisa Metzger, INNBEAUTY Project makes high-performance skincare designed to deliver clinically proven results without the traditional luxury-brand markup. The company tests complete formulas on real people, invests more than $100,000 in third-party clinical testing for every final formula, and builds refillable packaging into products such as its signature Extreme Cream.
Dermatologist Tested
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Hypoallergenic
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Non-comedogenic
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Ophthalmologist Tested
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Vegan
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Cruelty Free
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Women Owned
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Bubble Beauty IncBubble Beauty Inc makes dermatologist-developed skincare designed to bring clinically researched formulas to everyday routines at prices under $20. Its 11 board-certified dermatologists guide product development, while more than 100,000 community members help test and shape what the company creates. Bubble reports 115-plus clinical trials across its portfolio and distribution through more than 17,000 doors globally.NEW YORK, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Testament BeautyFounder-led Testament Beauty makes skincare that pairs garden-grown ingredients with clinical actives, with formulas designed to bring radiance at every age. Based in Brooklyn, the brand draws particular character from Mediterranean beauty traditions, including Damascena rose harvested in Isparta, Turkey, while its products are made in the USA with responsibly sourced global ingredients. Founder Sophia Chabbott’s line has been featured in outlets including Allure, W Magazine, and Town & Country.
AX Beauty BrandsAX Beauty Brands develops science-backed beauty and wellness products, pairing trend research with formulation expertise for retail shelves. Its portfolio includes NatureWell’s affordable prestige-inspired care, Indie Lee’s ingredient-conscious skincare founded in 2009, and Urban Skin Rx’s inclusive, aesthetician-developed approach to uneven tone. The company says it has spent more than a decade building recurring, collaborative relationships with retail partners and works with them from product concept through launch.New York, NY