AX Beauty Brands develops science-backed beauty and wellness products, pairing trend research with formulation expertise for retail shelves. Its portfolio includes NatureWell’s affordable prestige-inspired care, Indie Lee’s ingredient-conscious skincare founded in 2009, and Urban Skin Rx’s inclusive, aesthetician-developed approach to uneven tone. The company says it has spent more than a decade building recurring, collaborative relationships with retail partners and works with them from product concept through launch.
INNBEAUTY PROJECTFounded by beauty-industry veterans Jen Shane and Alisa Metzger, INNBEAUTY Project makes high-performance skincare designed to deliver clinically proven results without the traditional luxury-brand markup. The company tests complete formulas on real people, invests more than $100,000 in third-party clinical testing for every final formula, and builds refillable packaging into products such as its signature Extreme Cream.
MANA Products, IncFor more than five decades, MANA Products has developed and manufactured branded and private-label beauty products, turning new formulas into color cosmetics, skincare and hair care for established brands, makeup artists and emerging companies. Headquartered in Long Island City, the company makes its products in New York at two GMP-, FDA- and OTC-compliant facilities. Its Brand Accelerator and Ready to Retail programs give smaller beauty brands access to established formulas and faster paths to market.NEW YORK, NY
Ginger & HoneyGinger & Honey grew from founder Robbie Lathan’s two-bedroom apartment in the Bronx into a beauty brand shaped by resilience and a belief that care should reach beyond the skin. Lathan draws on a background in psychology and more than a decade of natural formulation experience to create botanical skincare and wellness products for people seeking restorative, mindful routines.CLEVELAND, OH
Slate BrandsSlate Brands is a digitally native beauty brand incubator that develops and scales fragrance and men’s wellness brands. Its data-first in-house team works with master perfumers, creators and strategic partners to take ideas from concept through product development, e-commerce and distribution. The company’s portfolio includes creator-led names such as Auden Lueur, founded by XO MaCenna, and Bella Perversa, created by Daisy Marquez.New York, NY