Slate Brands is a digitally native beauty brand incubator that develops and scales fragrance and men’s wellness brands. Its data-first in-house team works with master perfumers, creators and strategic partners to take ideas from concept through product development, e-commerce and distribution. The company’s portfolio includes creator-led names such as Auden Lueur, founded by XO MaCenna, and Bella Perversa, created by Daisy Marquez.
tru FRAGRANCE + beautyFor more than 50 years, tru FRAGRANCE + beauty has built a distinct role as a behind-the-scenes partner for fragrance, beauty, and wellness brands and retailers. Its global team develops customized growth plans for emerging founders and established retail businesses, helping turn ideas into brands that can scale. The company’s reach extends from its New York and Chicago offices through sourcing and manufacturing partners in five countries.New York, NY
Crafting BeautyCrafting Beauty develops and manufactures bespoke fragrance and beauty products for brands, celebrities, influencers, and entrepreneurs. Its capabilities include fragrance and formula creation, packaging and bottle design, blending, filling, assembly, quality control, branding, compliance, and go-to-market support, with locations in New York, Paris, and Los Angeles.New York, NY
Horizon Beauty GroupRobert Crames founded Horizon Beauty Group to put entrepreneurial brand building, marketing, and distribution under one roof. From its Great Neck base, the company develops and represents fragrance and beauty brands, helping their owners reach shoppers across the American retail landscape.GREAT NECK, NY
AX Beauty BrandsAX Beauty Brands develops science-backed beauty and wellness products, pairing trend research with formulation expertise for retail shelves. Its portfolio includes NatureWell’s affordable prestige-inspired care, Indie Lee’s ingredient-conscious skincare founded in 2009, and Urban Skin Rx’s inclusive, aesthetician-developed approach to uneven tone. The company says it has spent more than a decade building recurring, collaborative relationships with retail partners and works with them from product concept through launch.New York, NY