Born from a concrete mixer in 1984, Isopure makes protein powders and drinks for people who want high-protein nutrition without the usual excess carbs. The company introduced Isopure protein drinks in 1998 and remains particularly known for formulas built around 100% whey protein isolate, including its refreshing clear protein that turns water into a light fruit-flavored protein drink.
HOISTBorn on the battlefield, HOIST makes rapid-hydration drinks for service members, athletes, first responders and everyday adventurers. Based in Cincinnati, the company uses an isotonic blend of electrolytes, carbohydrates and fluids designed for fast absorption and longer-lasting hydration, with ready-to-drink bottles alongside portable formats. Its formula is made without artificial dyes, sweeteners or preservatives and is formulated for the U.S. military.CINCINNATI, OH
BODYARMOR Sports Nutrition LLCFounded by Mike Repole in 2011 to challenge conventional sports drinks, BODYARMOR Sports Nutrition makes hydration beverages built around electrolytes, coconut water and a no-artificial-dyes, flavors or sweeteners formulation. The Coca-Cola Company acquired the brand outright in 2021, and BODYARMOR has since expanded from its original sports drink into low-calorie and zero-sugar hydration lines, rapid-rehydration drinks and alkaline water.WHITESTONE, NY
CUREBorn from founder Lauren’s experience with headaches and nausea after endurance exercise, CURE makes science-backed electrolyte drink mixes for everyday hydration. Launched in 2019, the company uses plant-based ingredients such as coconut water, pink Himalayan salt and real fruit, with no added sugar or artificial ingredients. CURE has grown from an initial 50 retail stores to more than 21,000 locations and now also makes kid-focused hydration and energy mixes.BROOKLYN, NY
AminoMaxAminoMax is a Watertown company known for making dairy-cattle protein nutrition its sole business. Its proprietary ExpandaTherm process gives its plant-based bypass proteins consistent nutrient density, while its work is aimed at dairy nutritionists and feed suppliers seeking precise ration formulation.WATERTOWN, NY