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  5. IWELL US
IWELL US logo

IWELL US

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At a glance

Employee size
11-50
Organization type
Privately Held
Founded
2011

About

IWELL US is a beauty retailer and house of in-house brands, serving customers looking for focused hair, skin, and fragrance care. The company is particularly known for its Well’s Oil line, including batana oil, and for its Iwell Signature loc and braid gel.

Capabilities and markets

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Manufacturing processes

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End markets served

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Related manufacturers

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  • Queen Helene logoQueen HeleneSince 1930, Queen Helene has made beauty and personal-care products for professionals and consumers, with a range spanning skincare, haircare, and body care. Founded in New York by chemistry-trained beauty-supply salesman Richard Estrin, the brand developed its salon connection through product testing and cosmetologist-led education in the 1950s. Its cocoa butter care and hair treatments have become familiar products passed down through generations, and the company identifies its products as made in the USA.HEMPSTEAD, NY
  • Prismax Cosmetics logoPrismax CosmeticsFrom Wyomissing, Pennsylvania, PrismaxUSA distributes Prismax Cosmetics’ deeply moisturizing hair treatments and maintenance products, bringing salon-style hair care into the home. Established in 2017, the privately owned business is the official U.S. distributor and has served tens of thousands of women across the United States, Puerto Rico, and U.S. territories. Its signature Prismax Nutritivo treatment is formulated with vitamins including B6 and panthenol and is designed to restore softness and manageability without harmful chemicals.WYOMISSING, PA
  • Brunel Beauty logoBrunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY

Contact information

Website

iwellus.com

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Directory source

Source
iwellus.com
Updated
Sep 2026