Joy of Beauty®

Employee Size

2-10

Organization Type

Privately Held

Headquarters

Waldorf, MD

Founded

2007

Joy of Beauty® is the Maryland-based brand founded in 2019 by licensed beauty professional Joy A. Johnson, whose work in diabetic pedicures and oncology care informs its inclusive approach to beauty. Operating under Nails & Faces of Joy, LLC, a Black-owned and woman-owned Maryland-certified business, it formulates body-care products for people with diabetes and other health-sensitive skin needs. Its halal, vegan products are made in the USA.

• NFZD BeautyCreated by Briggitta after she struggled to find beauty products that represented and worked for her skin, NFZD Beauty is a Black-woman-owned skincare company centered on inclusion. It makes vegan, cruelty-free botanical skincare for all skin types, with particular attention to the needs of melanin-rich skin. A portion of every sale supports Jenesse Center’s work with survivors and families affected by domestic violence.
• JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
• Brunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY
• Unique Styles 2 Envy IncUnique Styles 2 Envy Inc is a generational Black-owned beauty brand founded by Sade-Anevay El in New York City, with its identity rooted in Black entrepreneurship and natural beauty. The company handcrafts all-natural hair and skin care in-house while offering beauty services for clients seeking care that honors their natural hair.BROOKLYN, NY