Born from a family’s struggle with eczema, damaged skin, and irritation, Lamonica’s Naturals makes tallow-based skincare and beard care using simple, minimally processed ingredients. The veteran-owned, RN co-founded company is led by Joe Lamonica, a U.S. Army combat infantry veteran and longtime police officer, and his wife, a nurse and college professor. Its HARDCORE line extends the brand’s grass-fed tallow approach into field-tested grooming for bearded customers, while its everyday products are made in the USA for sensitive and hard-working skin.
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Symphony BeautyFormer U.S. Marine James Jo founded veteran-owned Symphony Beauty in 2015 after creating skincare for his pregnant wife, giving the company a distinctly personal start. Based in the United States, it develops K-Beauty-inspired skincare with natural, cruelty-free ingredients and donates a portion of annual sales to the Foundation for Women Warriors.BRENTWOOD, NY
Mountaineer Brand ProductsFounded by West Virginian Eric Young in 2013, Mountaineer Brand Products makes men’s grooming products for beards, bald heads and bodies using natural, plant-based ingredients. The family-owned, USA-made company draws on West Virginia craftsmanship and produces fresh batches daily rather than mass-produced, shelf-sitting goods, with affordability at the center of its approach.MARTINSBURG, WV
That Urban EdgeBlack-owned and made in the USA, That Urban Edge makes beard-care products for textured beards and melanin-rich, sensitive skin. Its natural, small-batch formulas are designed to moisturize and soften coarse or curly facial hair without harsh chemicals, with grooming kits and essentials sold to consumers and in bulk.