Former U.S. Marine James Jo founded veteran-owned Symphony Beauty in 2015 after creating skincare for his pregnant wife, giving the company a distinctly personal start. Based in the United States, it develops K-Beauty-inspired skincare with natural, cruelty-free ingredients and donates a portion of annual sales to the Foundation for Women Warriors.
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Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.
Lamonica's NaturalsBorn from a family’s struggle with eczema, damaged skin, and irritation, Lamonica’s Naturals makes tallow-based skincare and beard care using simple, minimally processed ingredients. The veteran-owned, RN co-founded company is led by Joe Lamonica, a U.S. Army combat infantry veteran and longtime police officer, and his wife, a nurse and college professor. Its HARDCORE line extends the brand’s grass-fed tallow approach into field-tested grooming for bearded customers, while its everyday products are made in the USA for sensitive and hard-working skin.BOHEMIA, NY
Savor BeautyFounded by former concert pianist Angela Jia Kim, Savor Beauty grew from Korean skincare traditions and homemade Manhattan formulations into a New York beauty company with a flagship spa that opened in 2017. Its small-batch skincare translates those rituals into a simpler five-step routine for people seeking clean, gentle care, including those with sensitive skin.NEW YORK, NY
Sabbatical BeautyBorn from founder Adeline Koh’s 2015 kitchen experiments during an academic sabbatical, Sabbatical Beauty makes small-batch, high-concentration skincare in Philadelphia. Its Korean-inspired formulas center on meaningful levels of botanicals, layered hydration, and skin-barrier repair rather than token “active” ingredients. The company also matches donations to its Pay It Forward Fund dollar for dollar, extending its skincare community to people facing financial insecurity.PHILADELPHIA, PA