Founded by Broadway makeup artist Laura Geller in 1997, Laura Geller Beauty makes makeup for mature skin, with its Italian baked formulas at the heart of the brand. The company’s marbleized powders are handcrafted in Italy by baking swirled cream pigments on terracotta tiles for 24 hours, and since 2021 its campaigns have featured only women over 40. Today the brand operates under AS Beauty while Laura Geller remains its on-air beauty ambassador on QVC.
Leaping Bunny Certified
Compliance program
National Rosacea Society Accepted
Compliance program
National Psoriasis Foundation Recognized
Compliance program
Dermatologist Approved
Compliance program
QVC Customer Choice Beauty Awards 2024 Winner
Laura MercierThirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.NEW YORK, NY
KryolanFounded in 1945 to make make-up for reopened theaters, Kryolan develops professional make-up for stage, screen, beauty and special effects work. The company says it has more than 80 years of heritage and remains in its third generation, with its range including the well-known Dermacolor camouflage line and professional make-up systems used by artists worldwide.NEW YORK CITY, NY
Artisan Luxe BeautyCreated by former Hollywood celebrity makeup artist Sue Devitt, Artisan Luxe Beauty makes small-batch skincare and makeup shaped by two decades of backstage, runway, and red-carpet work. The brand is especially known for its Velvet Eye L’uxe eyeliner pencils and Bio-Beauty skincare, which pair high-performance peptides and hydration-focused formulas with sustainably sourced, ethically produced ingredients. Sue’s products have been sold internationally through retailers including Sephora, Ulta, Bloomingdale’s, and QVC.PALM BEACH, FL
KryolanBorn in 1945 from Arnold Langer’s vision of making make-up for reopened theaters, Kryolan manufactures professional make-up for stage, screen, and working artists. Now spanning more than 80 years and three generations, the company is known for specialist products such as its Dermacolor camouflage line and theatrical make-up.RUSH, NY