Founded by Broadway makeup artist Laura Geller in 1997, Laura Geller Beauty makes makeup for mature skin, with its Italian baked formulas at the heart of the brand. The company’s marbleized powders are handcrafted in Italy by baking swirled cream pigments on terracotta tiles for 24 hours, and since 2021 its campaigns have featured only women over 40. Today the brand operates under AS Beauty while Laura Geller remains its on-air beauty ambassador on QVC.
Leaping Bunny Certified
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National Rosacea Society Accepted
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National Psoriasis Foundation Recognized
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Dermatologist Approved
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QVC Customer Choice Beauty Awards 2024 Winner
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Laura MercierThirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.NEW YORK, NY
PAT McGRATH LABSBuilt from Pat McGrath’s 25-plus years backstage at fashion’s biggest shows, PAT McGRATH LABS creates high-performance makeup and skincare shaped by the artistry of its namesake founder. The brand launched in 2015 with Gold 001, which sold out through McGrath’s social channels, and has since become known for editorial-inspired cosmetics and collaborations ranging from Prada and Valentino to Supreme and the Metropolitan Museum of Art. McGrath continues to create beauty looks for more than 60 ready-to-wear and couture shows each season while serving as British Vogue’s Beauty Editor-at-Large.
KryolanFounded in 1945 to make make-up for reopened theaters, Kryolan develops professional make-up for stage, screen, beauty and special effects work. The company says it has more than 80 years of heritage and remains in its third generation, with its range including the well-known Dermacolor camouflage line and professional make-up systems used by artists worldwide.NEW YORK CITY, NY
Artisan Luxe BeautyCreated by former Hollywood celebrity makeup artist Sue Devitt, Artisan Luxe Beauty makes small-batch skincare and makeup shaped by two decades of backstage, runway, and red-carpet work. The brand is especially known for its Velvet Eye L’uxe eyeliner pencils and Bio-Beauty skincare, which pair high-performance peptides and hydration-focused formulas with sustainably sourced, ethically produced ingredients. Sue’s products have been sold internationally through retailers including Sephora, Ulta, Bloomingdale’s, and QVC.PALM BEACH, FL