Thirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.
Accessibility and Inclusion Commitment
Compliance program
Laura Geller BeautyFounded by Broadway makeup artist Laura Geller in 1997, Laura Geller Beauty makes makeup for mature skin, with its Italian baked formulas at the heart of the brand. The company’s marbleized powders are handcrafted in Italy by baking swirled cream pigments on terracotta tiles for 24 hours, and since 2021 its campaigns have featured only women over 40. Today the brand operates under AS Beauty while Laura Geller remains its on-air beauty ambassador on QVC.NEW YORK, NY
NARS CosmeticsNARS Cosmetics is the makeup house founded by artist François Nars, whose point of view continues to shape the brand’s approach to artistry. It creates beauty products for people seeking expressive, customizable looks, with its iconic The Multiple offering color that can be applied across the face.NEW YORK, NY
La Chae CosmeticsFounded by image consultant Margaret Clark—known as Lady La Chae—La Chae Cosmetics creates retail makeup for the unique needs of women of color. Clark opened her first location in July 1995 and brings more than 35 years in the professional beauty and spa industry to the brand. Based in Lyndhurst, Ohio, the company also offers makeup education through La Chae Makeup Academy.BEDFORD, OH
Kett CosmeticsFounded in 2000 as a niche film-and-television makeup brand, KETT Cosmetics develops professional cosmetics and airbrush equipment designed to withstand the unforgiving lens of high-definition cameras. Founder Sheila McKenna drew on more than 30 years in makeup and film to build the line, which now reaches more than 20 countries and is used by professional makeup artists, celebrities and consumers. KETT’s formulas are developed in a lab and tested under high-definition cameras, with a focus on flexible, long-lasting complexion coverage.