Thirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.
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PAT McGRATH LABSBuilt from Pat McGrath’s 25-plus years backstage at fashion’s biggest shows, PAT McGRATH LABS creates high-performance makeup and skincare shaped by the artistry of its namesake founder. The brand launched in 2015 with Gold 001, which sold out through McGrath’s social channels, and has since become known for editorial-inspired cosmetics and collaborations ranging from Prada and Valentino to Supreme and the Metropolitan Museum of Art. McGrath continues to create beauty looks for more than 60 ready-to-wear and couture shows each season while serving as British Vogue’s Beauty Editor-at-Large.
Laura Geller BeautyFounded by Broadway makeup artist Laura Geller in 1997, Laura Geller Beauty makes makeup for mature skin, with its Italian baked formulas at the heart of the brand. The company’s marbleized powders are handcrafted in Italy by baking swirled cream pigments on terracotta tiles for 24 hours, and since 2021 its campaigns have featured only women over 40. Today the brand operates under AS Beauty while Laura Geller remains its on-air beauty ambassador on QVC.NEW YORK, NY
NARS CosmeticsNARS Cosmetics is the makeup house founded by artist François Nars, whose point of view continues to shape the brand’s approach to artistry. It creates beauty products for people seeking expressive, customizable looks, with its iconic The Multiple offering color that can be applied across the face.NEW YORK, NY
La Chae CosmeticsFounded by image consultant Margaret Clark—known as Lady La Chae—La Chae Cosmetics creates retail makeup for the unique needs of women of color. Clark opened her first location in July 1995 and brings more than 35 years in the professional beauty and spa industry to the brand. Based in Lyndhurst, Ohio, the company also offers makeup education through La Chae Makeup Academy.BEDFORD, OH